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Welcome!

The monthly e mail newsletter for business professionals who want growth from Energise Brand Communications Ltd and Rachel Brushfield.

The purpose of this newsletter is to share simple tips and tools to make your life and work easier and help you to market yourself and your business as a unique brand.

This month’s theme is about…………… Coaching style of management..

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There has been a lot of hype about coaching in the press in the last 5 years, with many misperceptions. Here are some distinctions:

  • Having a coach – having someone who acts as a confidential and objective sounding board who helps you to think, learn, grow and achieve your goals
  • Being a coach – trained to be a learning facilitator to enable others to come up with their own answers and maximise their performance
  • Self-coaching – asking yourself questions and creating time and space to enable yourself to think, get clarity and move forward on challenges
  • • A coaching style of management – instead of telling others what to do (being directive), asking incisive questions to enable staff to come up with their own answers so that they learn and grow and become more resourceful and self-able

This ezine is going to focus on a coaching style of management which is a fast growing trend in business and a useful and empowering tool in life.

In this newsletter:

  • Why is a coaching style of management growing?
  • What stops a coaching style of management being used?
  • Top 10 tips to use a coaching style of management

Why is a coaching style of management growing?

Research by the Chartered Institute of Personnel Development (CIPD) shows that there is immense growth in the use of a coaching style of management in business, with more and more trainings in coaching skills and use of internal coaches and external coaches. Why is this?

  • It is more empowering and motivating to come up with your own answers than be told what to do. The chances of you approaching something in exactly the same way as your boss is unlikely
  • Evolution in management thinking. The UK follows the trends in the USA where coaching is well established
  • Every person is unique and perceives the world and challenges in a different way
  • Companies are downsizing and more productivity needs to be released from less people
  • Organisations have loose structures and the boundaries between roles are rubber so influencing skills are critical
  • Modern business is frenetic and stressful so time to think is rare and needs to be created
  • Companies need to work harder to maintain their competitive advantage and difference and stress and busyness inhibits creativity and the emergence of insights

What stops a coaching style of management being used?

  • Not knowing how. This can be remedied by either individual or group training and practise
  • Assuming that everyone sees the world as you and thinks like you when they are not you and they have had a different background
  • Ego and attachment to being right/superior
  • Misplaced belief that being a manager means telling your staff what to do and how to do it
  • Fear of losing control and what impact this will have
  • Lack of time and a perception that coaching someone is time consuming
  • Misperceptions about what coaching is e.g. that it is remedial and for problems when it is a brilliant and effective tool to make more of time and people's innate resourcefulness
  • Poor planning and prioritisation. Coaching someone is important not urgent and it is much easier to check your e mails and focus on the short term stuff
  • Unsuitable environment e.g. open plan offices with lots of interruptions and noise, which inhibit clear thinking
  • Overactive mental chatter due to busyness or a quick mind, which stops you from being present for the person you are coaching
  • Feeling uncomfortable with the silence required for insights to emerge

Top 10 tips to successfully use a coaching style of management

  1. Hold the belief that the person has all the answers within them and that your job is to enable them to emerge
  2. Ensure that the conversation has a purpose and a clear outcome e.g . What's the issue and how will you know that you've moved forward from it ?
  3. Let go of being right and your view being the best, even if you have more experience than the person you are coaching
  4. Quieten your mind so that you are fully present and can listen without judgement and without the filter of your own beliefs, values, opinions and ideas
  5. Create a suitable environment without distractions so that focus is uninterrupted
  6. Listen with all your senses including your intuition, and don't interrupt. Create space and silence for insights to emerge from the time to think
  7. Ask open expansive incisive questions, what, how, who, when, where, what (avoid ‘why') to help the person you are coaching to think and come up with new insights
  8. Reflect back what is being said using their words not yours
  9. Notice body language, tone of voice and what is not being said as well as what is being said, avoiding making any assumptions that are likely to be a product of your value and belief system, not theirs
  10. Ensure that there is a clear and timed action with accountability which will move things forward, and offer further support if they need it

When you’re busy, it can be tempting to do something yourself instead of delegating, be directive and tell someone what to do or allow your ego to make you attached to being right. It’s a muscle well worth exercising.

Investing time using a coaching style rather than a directive style of management is time you won’t regret.

Let us know how we can support you to make it happen.

Give us a call to find out more.

Cheers

Rachel Brushfield ©
Director, coach and marketing mentor
Energise – Insight & Clarity for Growth

Previous newsletter topics include: giving feedback; purpose-full living; the danger of making assumptions; follow up; making BIG decisions; managing yourself; being specific; rewarding relationships; career crossroads; 2005 stock take; becoming unstuck; self-promotion; safe risk; optimism; more health, wealth and happiness; how to handle ‘difficult’ people; maximising your potential; how to stop wasting and save time; how to do absolutely nothing; listening; career choice and change; stress; focus for results; procrastination; reflection; fear; rapport; productivity; self-branding; beliefs; time management and S.M.A.R.T. goals.

If you’d like to receive a back copy of any of these, please e mail us to mail@energisingconnector.co.uk putting the Energise Tips & Tools newsletter of interest in the subject box.

Contact

Rachel Brushfield
Energise Brand Communications Ltd.
t +44 (0) 845 22 55 010
m +44 (0) 7973 911137
mail@energisingconnector.co.uk
www.energisingconnector.co.uk/
Offices in WC2 and Chiswick W6

Helping business professionals make leap ups.

Energise - Insight & Clarity for Growth

Our services are:
C areer coaching, CV design & personalised outplacement
A ction learning sets
M arketing & brand mentoring
E xecutive coaching
L ife coaching

More tips and tools

Our web site has a ‘Tips and tools’ section, which is regularly updated, sharing free tips and tools to help make life easy. Why not check it out? Visit www.energisingconnector.co.uk and click on the Tips & Tools button

Why Energise?

There are lots of coaching companies, so why choose us? Here’s some facts about Energise:

WHY:

We feel strongly about helping people to help themselves and are passionate about addressing low self-esteem & lack of self-belief in society that so often acts as a brake to people maximising their potential. Often people don’t recognise their own talents and potential, so with our background in marketing and brand communications, we help our clients to market themselves as a unique brand so they maximise their potential

HOW:

We personalise our service to the individual and get to the heart of the matter fast, so are time and cost effective. We are down to earth, focused and focusing, practical, human and energising. Unlike many coaching companies, we do not insist on a contract, so coaching is flexible from as little as 1 hour a month.

WHO:

We work with: big companies including Diageo, Sony Ericsson, Cranfield University, AWAS and Clifford Chance, small businesses and many individuals. We also do pro-bono work for selected charities e.g. working with disaffected young people and prisoners.

WHERE:

Our central London office is on Denmark Street, WC2 - the Energise ThinkSpace which is also available for hire, we coach from our West London home office in W6 and on the telephone

WHEN:

Energise was set up in 1997 so we have an established track record of 8 years plus 10 years full time experience before that. We coach our clients from 8 a.m. to 6 p.m. Monday – Friday. We work with people at a crossroads/point of transition in their lives and jobs, helping them to define their goals and realise and maximise their potential.

WHAT:

Our services are:
C areer coaching, CV design & personalised outplacement
A ction learning sets
M arketing & brand mentoring
E xecutive coaching
L ife coaching

Memberships

Energise have professional memberships with:
The Chartered Institute of Marketing (CIM)
The International Coaching Federation (ICF)
The Chartered Institute of Personnel Development (CIPD)
Business Network International (BNI).

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